Business Finance Wizardry

Fast foundations and power-filled knowledge. One hour that changes how you read your own numbers.

What you’ll be able to do after one hour:

• Read your financial statements and know what you’re looking at — not just the numbers, but which questions each statement answers and which it doesn’t. 
• Tell the difference between the reports your accountant makes for the CRA and the reports your bookkeeper should be making for you. 
• Name the three financial KPIs that matter — revenue, gross margin, cash — and explain why each one on its own can lie. 
• Set a useful target for a KPI. Know the difference between salience and relevance. Understand when a dashboard is decoration and when it’s doing its job. 
• Understand EBITDA — what it is, why outside parties use it to value your firm, and why it changes how you think even if you’re not selling.